It’s one thing to test your email and SMS automations for effective communication, but not every scenario plays out how you want it to. Every campaign comes up against spam emails, emails with typos, or accounts that no longer exist.
In these scenarios, how does your automation respond? What can Playwright do to help you choose your next step?
With the right support, it’s possible to test and improve your full email chain using Playwright and Mailosaur, helping you handle invalid addresses and email deliverability issues. Here's how it helps:
Send to the right address
Unfortunately, a percentage of your mailing list will inevitably be invalid, for any number of reasons. You need to be able to identify these invalid addresses and, if possible, make attempts to fix them.
Using an email testing tool like Mailosaur allows you to test for invalid email addresses before sending out real emails. By using the Mailosaur API, you can simulate sending emails to different types of email addresses. You can simulate incorrect domains, syntax errors, and more. From there, you can identify how your system reacts to invalid messages and start to make changes to improve the outcome.
Handle bounces
With a tool like Mailosaur, you can test how your system responds to bounced emails by simulating the interaction. Whether it’s a soft or hard bounce, you can use the tool to automate testing within Playwright, and automatically run a new set of tests every time you update your email infrastructure.
Doing this, you’ll be able to identify systemic problems on your end and develop or train your delivery logic to know what to do if it identifies bounces. It’s a simple addition that can help reduce the number of missed emails.
Test deliverability
There are a variety of factors than can prevent an email reaching its intended target. One of the chief blockers is the spam filter, which must be considered carefully.
With Mailosaur, Playwright can be used to help you test your email deliverability. It can check formatting, to ensure that emails meet the standards required for successful delivery. It can analyze whether your email could be marked as spam or blocked by certain email providers by reviewing headers and content, searching for blocked words or terms. Or, it can be used to determine whether your emails are landing in the inbox or getting filtered into spam folders by different email clients, so you can make content changes to fight this, whether that’s changing content, or the image-to-content ratio.
Test every scenario – even the bad ones
By using Mailosaur and Playwright to simulate and test a wide variety of email scenarios, you can preemptively identify issues with invalid addresses and deliverability, resulting in fewer bounced emails, improved inbox placement, and better overall email performance.
To see this for yourself, why not start a 14-day free trial. And if there’s more you’d like to know about Mailosaur, you can speak to our sales team, or visit our documentation page.