What Goes Into a Great Password Reset Email

Password reset emails are not pleasant. On the designer’s side, they seem to be almost pointless to spend time on and typically end up as plain-text emails. On the developer’s side, they don’t present any interesting challenges. On the QA tester’s side, they’re a pain to trigger and test out if you don’t have the right tools. But of course, none of that compares to the pain that a user faces when they have to go out of their way to reset their password, only to be faced with a poorly implemented password reset email.

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